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Author Archives: Amanda Srsic

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Nudged to Budge

What if I told you IKEA’s meatballs are so cheap so you’ll think that the soft, suede couch is equally as affordable? What if I told you your supermarket intentionally puts the bakery at the store entrance so you’ll feel happy, relaxed, and shop for longer?   We’ve weaved psychology into a countless number of…

8 abril, 20184 ComentariosArtículos de opinión, SalutateBy Amanda Srsic

Innovating Integration

  Alexa, play “90s music” playlist on Spotify.   Alexa, dim the lights to movie mode.   Alexa, send my blood sugar levels to my doctor.   Wait, what?! Yes, that’s right. The technology surrounding us is partnering with the digital health sphere.    Maybe you’re thinking this is old news. Your hand poised near…

13 marzo, 20183 ComentariosArtículos de opinión, Portada, SalutateBy Amanda Srsic

U.S. Tobacco Use Goes Up In Smoke

I walked down the crowded street, dodging trails of smoke and scanning the crowd for cigarettes expertly wedged between two lips or fingers. I needed to know when it was safe to take another breath.   I had just arrived in Spain from the United States. It was my first time in Europe. I thought…

28 octubre, 20177 ComentariosArtículos de opiniónBy Amanda Srsic